Update: A contributor on reddit reminds us that if you know you're not much of a winter rider, why waste three or four month's time by renewing in November? By that reasoning, the March numbers should show a nice bounce.
And our November-to-November comparison is diminished because we neglected to take into account that in November 2013 renewals weren't a factor. We apologize for that.
We have removed our posts at reddit and twitter.
----------------------------------------------------------------------------------------------------------------------------------
Original post: November was the first month that Citi Bike collected $149 for an annual membership -- a 50% increase from the old price -- and we fully expected a big spike in revenues. Instead, November vs. November revenue from members was up just 6% from last year, at $183K vs. $172K.
And our November-to-November comparison is diminished because we neglected to take into account that in November 2013 renewals weren't a factor. We apologize for that.
We have removed our posts at reddit and twitter.
----------------------------------------------------------------------------------------------------------------------------------
Original post: November was the first month that Citi Bike collected $149 for an annual membership -- a 50% increase from the old price -- and we fully expected a big spike in revenues. Instead, November vs. November revenue from members was up just 6% from last year, at $183K vs. $172K.
November’s gross revenue before sponsorships -- that’s revenue from members, pass purchasers and penalty fees -- actually decreased by 20 percent -- to $360K from $452K.
This comment has been removed by a blog administrator.
ReplyDelete