Monday, January 12, 2015

Penalty fees continue to make up 40% of all pass revenue

Fees peaked at 56% of revenue in January, hit a low of 39.5% in May.

We maintain that Citi Bike marketing emphasizes the words Day Pass and relegates “30-minute-ride limit” to an afterthought. If you don’t think we’re upset about this, see Open letter to Scott Stringer.

Pass revenue has consistently run below last year’s levels.

Pass ridership peaked at nearly 57,000 in August 2013. For 2014, again the peak came in August but ridership is consistently running below the inaugural year’s levels.

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