Thursday, November 20, 2014

Citi Bike memberships, pass purchases all are on decline from last year

Link to this visualization
While annual memberships have been declining since May, in October, for the first time in the four months we have to compare, memberships dropped below last year’s level. 

Since the announcement of the membership price increase to $149 from $95 came so late in October, we won't see the impact of that until November's report is issued.
Link to this visualization

Link to this visualization
Purchases  of 1- and 7-day passes have never equaled last year’s numbers. In September, purchases of 1-day passes were off 32 percent and 7-day passes dropped by 34 percent.

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