Thursday, April 3, 2014

Citibank 'delighted' with social media exposure provided by Citi Bike

Citibank Marketer on the Brand Impact of the New York City Bike-Share

An excerpt

New Yorkers have not just been hoping on the bikes, to Citibank's delight. They've posted photos and videos of the rides on a range of social media outlets, each splashed with the Citibank logo. Ms. Gray said the bank has netted $4.4 million in earned media...

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