Sunday, September 21, 2014

When Branding Is Too Good: A Cautionary Tale From New York's Citi Bike

To the story

An excerpt

The problem is that it can be hard to decipher where Citi Bike ends and Citibank begins, making it difficult to entice additional sponsors to join. When you allow one company to brand your service so completely, there’s little benefit left to offer other potential funding partners.

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