TransAlt chief blames operator for Citi Bike money woes

Systemic Issues Threaten Citi Bike Long-Term

An excerpt

Alta has left “a lot of revenue on the table because of mismanagement,” White says. While $99 annual memberships have risen since the program was launched, daily ($9.95) and weekly ($25) passes, which are crucial to funding the operation, have tapered drastically. ”They should be snaring many more daily users,” White says. “But the software is not very intuitive for people using it for the first time, and a lot of people give up.” Although a proven software alternative was offered, Alta “tried to cut corners” in developing their own, cheaper system.